The Psychology Behind Mobile Purse FosteringRewards and incentives such as discount rates, cashback and commitment points can be effective motivators for mobile budget fostering. Nevertheless, the specific elements that drive mobile budget adoption are still a secret.Making use of the stimulus-organism-response (S-O-R) concept as a theoretical basi

The Psychology Behind Mobile Budget FosteringIncentives and rewards such as discounts, cashback and loyalty factors can be powerful motivators for mobile budget adoption. However, the specific elements that drive mobile wallet fostering are still a mystery.Making use of the stimulus-organism-response (S-O-R) theory as a theoretical basis, this rese